Consumer Investors

We back
the 1%.

MVP invests in pre-seed and seed founders building high-margin consumer wellness brands. We bring capital, our team, and a network of strategic partners.

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Our thesis

Distribution is the single strongest accelerant for consumer wellness brands. We back generational founders who understand how to get their products into customers' hands, and we put our capital and team to work alongside them.

Stage
Pre-seed / Seed
Category
Consumer Wellness
Structure
Direct + SPV
Portfolio

Our companies

4 active investments
Benji's
Better-for-you cottage cheese dressings and dips with no junk
Tony's Olive Oil
Single-sourced, 100% cold-pressed extra-virgin olive oil
Fave
Better-for-you juice drink mixes, available at Sprouts nationwide
NOON World
Daily cognitive wellness supplements for creative minds
What we bring

More than capital

01
Capital
We invest directly and bring strategic partners alongside us through SPVs for brands we have high conviction in. Founders get a capital partner, not just a check.
02
Distribution
We've built content systems and distribution playbooks for consumer brands across retail, DTC, and foodservice. That experience goes directly to portfolio companies.
03
Network
Years of relationships with consumer investors, operators, retail buyers, and brand builders. Those connections get warm introductions, not cold emails on your behalf.
04
Team
We get into the work: financial models, content systems, fundraise materials, channel strategy. Founders get real time from our team, not delegated work from someone junior.
Who we are

The team

Peter Zhang
Co-Founder

Peter has built a high-growth content engine for himself and other consumer brands, with deep experience across brand strategy, social, and retail distribution. He has built and scaled high-growth tech startups and shipped products at unicorn fintechs.

Josh Lee
Co-Founder

Josh is a co-founder and operator at Birdie, recently rebranded as ORCHA, with direct experience in consumer portfolio work, fundraising, financial modeling, and unit economics. Before MVP, he worked in investment banking and private equity, advising on $1B+ of transaction execution across major consumer brands including Burger King and Lock&Lock.

Work with MVP

Built for founders
who move.

We work with a small number of founders at a time, by design. If you're building a high-margin consumer wellness brand and want a capital partner who gets into the work with you, reach out.

Pre-seed and seed stage consumer wellness brands
High-margin brands with real distribution ambition
Founders who want a partner, not just a check

We respond within 48 hours. Your information is never shared.

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