We help pre-seed and seed CPG/F&B founders turn product love into repeatable growth: content, retail, e-commerce, foodservice, unit economics, and fundraising. Our compensation is tied to your outcomes.
You have a product people love. The next problem is turning that into consistent demand, sell-through, and a financial story that holds up under investor scrutiny. That's the exact work we do. Brand and finance together, not handed off to separate vendors. And our compensation is tied to your outcomes, not our hours.
The easiest way to understand what MVP does is to look at what we actually build.
We look at your brand, your market position, your content gaps, and where you stand financially. If there's a fit, we scope something specific to your situation. There's no generic onboarding.
We work inside your team to build the content systems, financial models, and fundraise materials your brand needs. Nothing is off-the-shelf. Every deliverable is built for your stage and your market.
Engagements run 6 to 12 months and renew based on results, not inertia. Our compensation is structured around your outcomes. When you win, we win. We don't get paid to run out the clock.
MVP was started by two operators who've spent their careers building at the intersection of consumer brands, content, and capital. We keep the portfolio small because we stay genuinely involved with every founder we work with. That's not a marketing line. It's a constraint we impose on ourselves to make sure founders actually get our time.
Peter has built a 73K+ consumer brand audience across Instagram and TikTok, creating content systems for food and beverage brands that drive real DTC sales, not just impressions. He's currently working with several CPG brands, building out the same systems MVP delivers.
Before that, he worked as a product manager at venture-backed consumer fintech startups, focused on profitability and customer retention. Products he's shipped have reached hundreds of thousands of users.
Josh is a co-founder and operator at Birdie, recently rebranded as ORCHA, with direct experience in consumer portfolio work, fundraising, financial modeling, and unit economics. He's actively building in the CPG space alongside the advisory work.
Before that, he worked in investment banking and private equity, advising on $1B+ of transaction execution with direct exposure to major consumer brands including Burger King and Lock&Lock. He knows what investors look for because he was on the other side of those conversations.
We've spent years building real relationships with consumer investors, operators, and brand builders. Those connections don't show up on a pitch deck, but they're often what gets a deal done. When you work with MVP, you get access to that network, with the context and credibility to back up the introduction.
We work with a small number of CPG/F&B founders at a time, by design. Tell us where you are and what you're building. If it's a fit, we'll respond within 48 hours.
We'll review what you sent and get back to you within 48 hours if there's a fit.